FirstCry’s parent company, Brainbees Solutions, is set to go public with an IPO starting August 6. The three-day offer aims to raise Rs 1,666 crore through a fresh issue. Additionally, existing shareholders, including Softbank and Mahindra & Mahindra, will sell shares worth crores. Softbank, the largest shareholder with a 25.55% stake, and M&M with a 10.98% holding, are among those offloading shares.
Founded in 2010, FirstCry is India’s leading online platform for baby and kids’ products. It expanded to the UAE and Saudi Arabia in 2019 and 2022, respectively. The IPO’s price band will be announced on August 2.
