Bajaj Consumer Care will acquire Vishal Personal Care, owner of Banjara’s, for ₹108.3 crore to strengthen its presence in South India. The deal, executed in two tranches, will expand BCCL’s distribution network and introduce Banjara’s products in Hindi-speaking markets. This acquisition aligns with BCCL’s growth strategy in the Ayurvedic and personal care segment, potentially boosting revenue and market share in the FMCG sector.
