Infibeam Avenues has agreed to acquire a 54.1% stake in Rediff India for Rs 25 crore, aiming to expand its services. The acquisition, financed internally, includes Rediff’s cloud-based email storage, messaging platform, and content distribution services. Rediff, with a turnover of Rs 36.07 crore and 38 million monthly visitors, will enhance Infibeam’s user engagement and data insights. Infibeam, reporting a 2.76x profit increase to Rs 69.6 crore in Q1FY25, sees this move as a strategic growth opportunity. For investors, this deal could boost Infibeam’s market position and revenue streams.
