Mahindra & Mahindra plans to make its Thar range the top choice in the mid-sized SUV segment over the next 3-5 years. The new Thar Roxx, introduced on Wednesday, targets the Rs 12.5 lakh+ price bracket. M&M invested Rs 1,100 crore in development and will begin bookings on October 3, 2024, with deliveries starting October 12. This move aims to boost M&M’s 27% market share in mid-sized SUVs.
